Head of Sales- Food/ Bakery Ingredients A Client of HR Avenues

Position Objective – To lead the sales function across the country. The ideal candidate will be one with around 14 years of B2B sales experience in the food/bakery industry including ingredients. And will preferably be a Food Technologist by background with an in-depth understanding of Packaged Foods / Bakery production lines, coupled with strong commercial acumen. This role will focus on driving B2B sales of the ingredients baked products manufacturers, partnering with clients on product optimization. Key Responsibilities • Develop and execute the company’s sales strategy for the ingredients business across KSA. • Lead and mentor the sales team, ensuring alignment with organizational goals and revenue targets. • Build and nurture strong relationships with key decision-makers, R&D heads, procurement managers, and production teams. • Work closely with clients to recommend solutions around micro ingredients, improvers, emulsifiers, enzymes, premixes, and specialty ingredients to optimize production lines. • Translate technical knowledge of the processes into commercial opportunities, ensuring client needs are met with customized solutions. • Drive market intelligence initiatives, identifying new growth opportunities, competitor activities, and evolving customer requirements. • Collaborate with technical and application teams to run trials, demonstrations, and product application workshops at client sites or in-house innovation centers. • Provide input to product development teams on market trends and client demands within packaged foods/bakery sectors. • Regularly review sales performance, forecasts, and pipeline to ensure achievement of sales revenue, margins, and market share goals. • Represent the organization at trade expos, packaged foods/bakery technology forums, and industry networking events in KSA.