About IFF

Established in 1979, Motivate Media Group operates in partnership between Ian Fair service and H.E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi, Riyadh, and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On Emirates Woman, and Gulf Business. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema, events, social, influencer marketing, and out-of-home. Motivate Media Group has always maintained a strong commitment to giving back to the community. For several years we have had the opportunity to work with numerous NGOs and charitable organizations to give a voice to the numerous causes they stand for across our various platforms.