Job Title: Influencer Marketing Manager

Job Type On-site

Department/Group: Marketing

Location: Dubai Internet City, UAE

Level/Salary Range: Market Competitive

Position Type: Full Time

Role and Responsibilities

Online Research:

• Conduct thorough research on industry trends, competitor strategies, and consumer behavior in the digital space.
• Find partners, leads, and collaboration opportunities through thorough online research

Influencer Marketing:

• Identify and engage with relevant influencers and content creators to promote our brand and products/services.
• Negotiate partnerships and manage relationships with influencers to maximize reach and engagement.
• Develop campaigns grounded in a strategic approach by gathering audience, market and business insights using a variety of tools and social insights platforms
• Project manage influencer marketing campaigns and media partnerships from initial response through to post campaign reporting, including campaign activation and talent content creation
• Create multi-market influencer & content partnerships which are structured to answer the given brief, including strategic frameworks, robust evaluation of publishers & proposals, measurement etc.
• Project manage integrated partnership solutions across a range of clients, including brand partnerships, sponsorships, advertiser funded programs product placement and influencer outreach
• Challenge partners and influencers to deliver innovative responses to briefs and provide solutions to client challenges

Content Development:

• Support the creation of compelling digital content, including copywriting, graphics, and multimedia assets, for influencers and affiliates.
• Ensure all content is aligned with brand guidelines and optimized for search engines and social media platforms.