Manager Product Festival International Partner Activations

Esports Foundation

Duties and Responsibilities

• Contribute to end-to-end product development of international partner activations (concept delivery)

• Act as an interface for international partners on activation planning and execution

• Translate complex global partnership agreements into clear activation plans and experiences

• Ensure all activations meet international brand standards and partner expectations

• Work closely with the Commercial & Games teams to translate partner commitments into physical activations and branded experiences.

• Collaborate closely with Commercial/Partnerships teams to align on rights, deliverables, and KPIs

• Design scalable and premium activation formats suitable for global brands

• Contribute to integration of activations within the festival master plan, ensuring consistency and quality

• Coordinate with Product, Site Planning, and Experience teams to optimize fan journeys

• Work with Production and Operations teams to ensure seamless execution on-site

• Co-Manage external agencies and international vendors delivering activation builds

• contribute to and align with timelines, budgets, and delivery plans across multiple global partners

• In collaboration with Senior Manager handle high-complexity stakeholder environments, including senior external stakeholders

• Define and track activation performance (engagement, brand exposure, partner ROI)

• Identify opportunities to elevate partner value and innovate activation formats year-on-year

• Ensure compliance with contractual obligations, legal requirements, and event policies

Education and Experience

• Bachelor s degree in Event Management, Business Administration, Marketing, or a related field.

• 6+ years of experience in event product, experiential marketing, or global sponsorship activations

Knowledge, Skills, and Abilities

• Strong experience working with international brands or global partners

• Proven track record of delivering high-profile, large-scale event activations

• Experience in international sports, esports, or major global events strongly preferred

• Strong understanding of sponsorship rights, branding requirements, and commercial deliverables

• Exceptional stakeholder management skills, including senior/global stakeholders

• Experience managing multiple partners simultaneously in complex environments

• Strong project management skills with attention to detail and execution excellence

• Experience managing agencies, production partners, and international vendors

• Ability to operate in fast-paced, high-pressure environments

• Interest in gaming/esports and fan engagement is a strong plus.

• Fluent in English and Arabic (spoken and written).

• Prior professional experience working in KSA.