Marketing and Omnichannel Enabler - Ophthalmology

Roche

Job Mission

The Marketing & Omnichannel Enabler - Ophthalmology for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.

This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.

This role operates 80% for the ME countries, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Lead(DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.

The remaining 20% will stay within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.

Your Impact

Marketing Strategy, business planning, and launch readiness

• Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needs
• Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities
• Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions
• Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for BC/NMD/Ophtha and relevant initiatives
• Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance
• Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL

Customer Experience & Omnichannel Engagement

• Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams
• Identification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes
• Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns
• Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors)

Insights-Driven Planning

• In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics
• Based on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization
  

Cross-Functional Collaboration, agile ways of working, and training

• Closely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution
• Work closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and events
• Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement
• Share best practices and learnings across the Middle East network
• Work in alignment with agile principles iterating quickly, adapting to change, and delivering incremental value
• Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness