Marketing Associate

Client of Professional Recruitment

Primary Responsibilities:

• Monitor and operate social media page for the country
• Brainstorming content ideas for social media and planning social media campaigns
• Keep up to date with trending topics/important events to leverage on social media
• Research on latest trends and on what other companies are doing
• Prepare social media Monthly/Quarterly calendars
• Work closely with locally based sales teams to qualify and handover incoming leads from marketing channels.
• Work closely with the sales teams for timely CRM updates for better reporting
• Work with the locally based agency (if any) and report to the regional manager on a day-to-day basis
• Be able to update/complete any missing lead data in HubSpot with sound research capabilities
• Responsible for Marketing automation through CRM
• Utilizing HubSpot to monitor website traffic and social media engagement to track potential customers and new leads.
• Ensuring all content is linked to HubSpot for analysis and tracking.
• Support the regional marketing team in all marketing initiatives and plans for the country
• Executing (External) - Recruitment and Marketing events, Job & Career Fairs, Recruitment Events, etc.
• Assisting in outbound Lead generation by webinars and conferences.
• Coordinate with designers/videographers, explain the content idea if needed, and provide feedback on the designed items
• Assist in the creation of all marketing collateral for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre-and post-event blogs, etc.
• Create event-based content calendars.
• Analyze all sponsorship proposals received from events, universities, etc. and gauge their relevance
• Manage and execute all particulars of branding, giveaways, etc. for the events and collaborate with Admin to make it happen
• Research and collect ideas for the marketing collateral designs - Brochures, flyers, posters, banners, certificates, standees, etc.
• Other research for different Marketing campaigns