Marketing & B2B Growth Executive

Confidential Company

This role focuses on generating qualified commercial inquiries, strengthening relationships with architects and developers, and supporting project acquisition through structured digital and outreach strategies.

This is not a pure content role. The position requires performance-driven execution and measurable impact.

Key Responsibilities

1. Lead Generation & Digital Campaigns

• Plan, launch, and optimize Google Search campaigns targeting commercial and specification-related keywords

• Monitor and reduce cost per qualified lead

• Implement conversion tracking and performance reporting

• Manage Instagram strategy for both brands (content planning, publishing, performance tracking)

• Support LinkedIn positioning and outreach targeting architects, developers, and consultants

1. Commercial & Business Development Support

• Build and maintain a database of architects, developers, consultants, and contractors

• Support direct outreach campaigns and showroom visits

• Assist in preparing case studies, project highlights, and marketing materials for presentations

• Track inquiries and support follow-up coordination with the sales team

1. Content & Authority Positioning

• Develop case-study-driven and technical authority content

• Highlight manufacturing capabilities, ISO standards, and supply & apply advantages

• Coordinate site photography and project documentation

• Maintain consistent English and Arabic messaging across platforms

Performance KPIs

• Qualified commercial leads generated per month

• Cost per lead (CPL) performance

• Number of B2B meetings supported or initiated

• Growth of architect/developer contact database

• Contribution to project pipeline visibility