Marketing Director
Client of NOK for Human Capital
Posted on 20 Feb
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Experience
10 - 17 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Build and own the annual and quarterly marketing strategy aligned with business targets and launch calendars
- Lead brand strategy, positioning, and creative direction across all channels and touchpoints
- Own go-to-market planning for new projects including segmentation, value proposition, pricing input, and launch execution
- Drive performance marketing, media mix, funnel optimization, and analytics to improve CPL, CAC, and ROI
- Lead demand generation through events, activations, roadshows, and premium launches with measurable outcomes
- Oversee content, creative production, agencies, and sales collateral delivery
- Partner with Sales on CRM, lead management, automation, and conversion optimization
- Own marketing budget, governance, agency performance, and compliance
Desired Candidate Profile
Requirements
- 10 15+ years of experience in marketing within real estate development, including 5+ years in a senior or director-level role
- Proven track record launching and scaling large residential or mixed-use projects from pre-launch to handover
- Deep expertise in performance marketing, media buying, and analytics (CPL, CAC, ROAS)
- Strong brand strategy and creative leadership with a portfolio of major launches or events
- Hands-on experience with CRM, marketing automation, and funnel optimization
- Experience leading cross-functional teams and managing agencies with full budget ownership
- Excellent communication skills in English; Arabic is a strong plus
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Director
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