Marketing Executive

Confidential Company

Key responsibilities include management, implementation of marketing campaigns and programs, with a strong emphasis on digital. The person will also be responsible for relationship management with key stakeholders and partners in China, including Government and high-profile delegations. The role works closely with the Integrated Marketing Team (Content, Events, Analytics, Channels), Chinese Partners, as well as business units to deliver the elements of the Freezone Commodities annual marketing plans and provides closed loop reporting on marketing ROI.

1️⃣ China Strategy & Marketing

• Support and implement DMCC’s China marketing strategy across digital and offline channels.

• Develop and maintain China-specific campaigns: .CN website, social media, PPC, print, video content, brochures, sales presentations, and emailers.

• Manage relationships with China framework partners and marketing vendors (briefing, project management, contracts, SOWs, PRs, invoices).

• Approve Mandarin content and provide translation or live interpretation when required.

• Guide and support the DMCC China Service Centre and Rep Office for lead generation and marketing support.

2️⃣ Marketing Operations

• Plan, create, and execute marketing campaigns aligned with business growth objectives for Free Zone, Commodities, and DGCX.

• Drive awareness, loyalty, and lead generation through integrated campaigns (digital, social media, email, microsites, videos, print).

• Collaborate with sales and business teams to ensure a customer- and opportunity-centric approach.

• Track budgets, campaign performance, KPIs, and ROI; draw insights to optimize marketing programs.

• Lead forecasting, analytics, and reporting for marketing initiatives.

3️⃣ Project & Campaign Management

• Manage end-to-end marketing projects: deadlines, time management, contingency planning, approvals, budgeting, and monitoring.

• Implement creative marketing innovations, such as client perception studies and value reports.

• Ensure compliance with global marketing policies and procedures.

4️⃣ Stakeholder Management

• Build and maintain strong relationships with internal teams (sales, business development, account leadership) and external agencies.

• Coach internal teams on marketing best practices, strategy, and campaign implementation