Marketing Executive

Client of Expert Skilled Human Resource Consulting

We are seeking a dynamic and versatile Marketing Executive professional (Asian nationality preferred) with experience in the exhibitions and events industry, to support both online and offline marketing initiatives. The role will involve driving marketing campaigns, coordinating event promotion, supporting lead generation activities, and contributing to the successful execution of trade shows, conferences, and brand activations in the UAE and regional markets.

Key Responsibilities:

• Develop and implement marketing plans and campaigns for exhibition and event participation, covering both online channels (social media, email marketing, digital ads) and offline channels (print collateral, banners, signage, event activations).

• Coordinate with event organisers, internal teams, and external vendors to ensure branding, signage, and promotional materials are ready for exhibitions.
• Manage content creation and scheduling for social media, website, newsletters and other digital platforms, ensuring consistent brand messaging and engagement.
• Assist with pre-event, onsite, and post-event marketing execution: registration drives, guest invites, lead capture tools, follow up activities.
• Track and analyse marketing metrics: online campaign performance, event leads, cost per lead, ROI of event participation; prepare regular reports for management.
• Collaborate with sales, product and operations teams to align marketing activities with business objectives and target audiences.
• Maintain a marketing calendar of exhibitions, industry events and promotional deadlines; ensure timely delivery of all marketing assets.
• Monitor market trends in the exhibitions/events industry and competitor marketing strategies; recommend improvements or new approaches.
• Support stakeholder communication (internal and external) including briefing agencies, managing budgets and ensuring brand guidelines are followed.