Marketing Manager ARENCO REAL ESTATE CO. L.L.C

Role Overview:

The Group Marketing Manager will lead the end-to-end marketing function, driving integrated and performance-focused strategies that deliver measurable business impact. This role requires a commercially driven and analytical professional who can optimize ROI, leverage data insights, and enhance customer acquisition, retention, and overall brand positioning across the UAE/GCC markets. It shall also encompass the PR & Branding responsibilities of the companies whilst parallelly working with the appointed 3rd party agencies contracted with the company across SEO, Performance marketing and creatives. The role will work closely with cross-functional teams to ensure marketing initiatives are aligned with business objectives, while continuously improving campaign effectiveness and digital performance.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies aligned with business growth targets

• Define short- and long-term marketing roadmaps across digital and offline channels

• Identify target audiences, market opportunities, and positioning strategies within the UAE/GCC

• Lead annual marketing planning, budgeting, and forecasting processes

• Ensure alignment between marketing initiatives and commercial objectives

• Plan, execute, and optimize Below-the-Line (BTL) marketing initiatives, including partnerships, activations, promotions, and on-ground campaigns, ensuring effective budget utilization and measurable impact on customer acquisition and brand visibility

Performance Marketing & ROI Optimization

• Own and drive performance marketing across paid media channels (Google Ads, social media, display, etc.)

• Monitor, analyze, and continuously optimize campaigns to maximize ROI and reduce cost per acquisition (CPA)

• Establish clear performance benchmarks for all campaigns

• Implement A/B testing strategies and conversion rate optimization (CRO) initiatives

• Track and report marketing spend efficiency and attribution models

Digital Marketing, Brand & Channel Management

• Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and website performance

• Lead SEO strategy including keyword optimization, technical audits, and content alignment

• Ensure consistent growth in organic traffic, engagement, and conversion rates

• Manage social media presence, content calendars, and platform-specific strategies

• Drive innovation in digital channels, tools, and marketing technologies

• Lead and manage public relations (PR) activities, including media planning, press releases, and agency coordination, ensuring consistent brand messaging, strong media relationships, and positive coverage aligned with business objectives

• Develop and manage strategic partnerships, including corporate collaborations and commercial tie-ups, to enhance brand visibility, drive customer acquisition, and expand market reach across key segments

• Lead and oversee brand management across CRG brands, ensuring alignment with brand standards while driving localized strategies for the UAE/GCC market, maintaining distinct positioning, consistent messaging, and a cohesive customer experience across all channels and touchpoints

Data Analytics & Insights

• Leverage analytics tools (e.g., Google Analytics, CRM systems, dashboards) to track performance and generate insights

• Translate complex data into actionable recommendations for business and marketing improvements

• Build and maintain performance dashboards for senior management

• Conduct market research, competitor analysis, and customer behavior studies

• Utilize data to refine targeting, segmentation, and campaign effectiveness

Brand Management & Positioning

• Ensure consistent brand identity and messaging across all touchpoints

• Strengthen brand visibility and positioning within the mobility and car rental sector

• Oversee campaign creatives, messaging frameworks, and communication strategies

• Collaborate with internal stakeholders to align branding with operational and commercial goals

Stakeholder & Agency Management

• Collaborate cross-functionally with operations, sales, and leadership teams

• Manage relationships with external agencies, vendors, and media partners

• Evaluate agency performance and ensure delivery against agreed objectives

• Provide strategic direction and oversight to creative and media partners

Leadership & Governance

• Lead and mentor marketing team members

• Establish marketing processes, governance frameworks, and best practices

• Ensure compliance with brand guidelines, legal requirements, and company policies

• Drive continuous improvement and innovation within the marketing function