Marketing Manager MORGANS ORIGINALS

The Marketing Manager drives brand awareness and guest engagement through creative and data-driven campaigns. This role is crucial during the pre-opening phase to establish the hotel s brand identity in the market and build excitement ahead of launch.

What you ll do...

Pre-Opening Responsibilities:

• Develop and execute comprehensive pre-opening marketing and PR campaigns to generate buzz and awareness.

• Coordinate with creative agencies and internal teams to design brand collateral, signage, and digital content.

• Build relationships with media, influencers, and local partners for effective launch promotions.

• Establish digital platforms and social media presence consistent with Ennismore s brand guidelines.

Operational Responsibilities:

• Develop and implement long-term marketing strategies aligned with Ennismore s vision and lifestyle concept.

• Lead brand positioning efforts to differentiate the hotel in a competitive market.

• Manage ongoing marketing campaigns across digital, print, and event channels.

• Monitor and analyze marketing KPIs to optimize strategies and improve ROI.

• Organize promotional events, partnerships, and collaborations to boost brand visibility.

• Manage the marketing budget and maintain strong vendor relationships.

Team Leadership:

• Lead and mentor the marketing team, fostering creativity, collaboration, and high performance.

• Oversee recruitment, training, and professional development within the marketing department.

• Encourage a culture of innovation and data-driven decision making.

Brand & Culture Contribution:

• Ensure all marketing activities authentically reflect Ennismore s brand ethos and values.

• Act as a brand ambassador, building a strong emotional connection with target audiences.

• Collaborate across departments to uphold a consistent brand message and guest experience.