Marketing Manager Visa

Manage the execution of premium marketing initiatives targeting high net worth, affluent, and mass affluent consumer segments including high income households, frequent travelers, and luxury retail shoppers

• Support the evolution of Visa brand positioning toward an aspirational lifestyle brand by delivering high quality, premium focused campaigns and experiences
• Identify, develop, and manage strategic partnerships with luxury hospitality, prestige retail, and lifestyle platforms in alignment with regional brand priorities
• Plan and deliver integrated marketing campaigns across digital, social, content, and experiential channels including luxury events and lounges
• Track performance against defined key performance indicators including brand awareness, brand preference, premium product adoption, and partner effectiveness
• Work closely with regional marketing, product, digital, analytics, and communications teams to ensure alignment with global and regional premium brand frameworks
• Manage assigned marketing budgets and agency partners to ensure effective delivery and return on investment
• Monitor consumer, travel, and luxury market trends within NALP and apply insights to campaign planning and optimization

Scope and Decision Making:

• Operates within established regional and global brand strategies and guidelines
• Makes day to day decisions related to campaign execution, partner activation, and budget allocation within approved plans
• Influences stakeholders across functions through data driven insights and strong collaboration
• No direct people management responsibility, but may lead project based teams and agency partners

Key Performance Indicators:

• Improvement in brand awareness and brand preference among affluent and high net worth consumers
• Contribution to growth in premium card product adoption and usage
• Return on investment from premium marketing campaigns and partnerships
• Successful delivery of agreed premium activations and partner collaborations