Marketing Manager

Client of Aroma City Group

Overview Our client is a leading organization operating in the electronics and electrical appliances retail sector. They are currently seeking a dynamic and experienced Marketing Manager to lead the Marketing Department and drive strategic, performance-oriented marketing initiatives that support business growth, brand positioning, and market expansion within the electronics retail industry. Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and retail goals.
• Manage and optimize digital marketing campaigns across platforms such as Meta, Google, and YouTube to drive lead generation, customer acquisition, and sales performance.
• Plan and execute showroom promotions, seasonal campaigns, and in-store marketing activities while ensuring strong brand visibility and customer engagement.
• Oversee POS materials, retail tools, and showroom branding standards.
• Supervise advertising and branding initiatives in coordination with agencies, media partners, and suppliers.
• Review and approve all marketing and promotional materials before release.
• Manage CRM and customer engagement activities across SMS, WhatsApp, email, and other channels.
• Develop and implement customer retention, loyalty, and automation campaigns.
• Monitor marketing performance through data analysis, reporting, and ROI measurement.
• Develop dashboards and provide insights to improve campaign effectiveness and overall marketing efficiency.
• Lead, coach, and develop the marketing team and conduct performance evaluations.
• Coordinate with internal departments and external stakeholders to ensure smooth execution of marketing initiatives.
• Participate in management meetings and support strategic decision-making.
• Ensure compliance with company policies and perform any other related duties as assigned.