Marketing Manager

Client of Business Lobby

Lead all aspects of product marketing, including research, benchmarking, positioning, and competitive analysis.

• Define and communicate compelling value propositions for both new and existing products.
• Partner with Product and R&D teams to shape the roadmap, identifying opportunities from market trends and technological advances.
• Align marketing strategies with global sales objectives, ensuring consistency across regions.
• Drive successful product launches with tailored go-to-market plans and timelines.
• Support product localization to meet regional needs (USA/Middle East).
• Work closely with the U.S. rep network to deliver marketing tools, technical documentation, and promotional campaigns that drive engagement.
• Maintain ongoing feedback loops with reps to optimize marketing support and positioning.
• Create a comprehensive suite of marketing assets, including brochures, case studies, datasheets, videos, and photography.
• Develop B2B content such as white papers and sales enablement materials to strengthen engagement with architects, designers, and specifiers.
• Manage award submissions, PR opportunities, and editorial features to increase brand visibility.
• Oversee digital marketing strategy and execution, including website management, SEO, social media, email campaigns, and paid ads.
• Ensure consistent brand voice and identity across all digital platforms, collaborating with designers and developers to maintain a strong online presence.
• Plan and execute participation in key international trade shows (e.g., Light + Building, LEDucation, Light Middle East), managing booth design, logistics, materials, and post-event follow-up.
• Represent the company at industry events, building brand awareness and generating leads.
• Conduct continuous market research, industry analysis, and Voice of Customer (VoC) programs to anticipate needs and trends.
• Identify new business opportunities and develop targeted growth strategies.
• Build and manage product line roadmaps and profit plans with leadership and product teams.