Marketing Manager

Adobe

Middle East is the fastest growing region in EMEA. You will be at the heart of building one of Adobe s most important markets via account-specific and targeted marketing campaigns.

The challenge:

We are looking for a senior, strategic and commercially minded account based marketer, who will be responsible for defining and delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities within target accounts.

The role of the Strategic Accounts, Enterprise Field Marketing Manager, Middle East will be to work closely with the sales team to identify target accounts and create personalised marketing campaigns to build awareness, drive penetration and increase leads To be successful, candidates will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques. Key responsibilities for this role include:

• Working with sales teams to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs
• Creating and executing multi-touch account based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1 and 1:few initiatives to help achieve sales revenue goals
• Researching specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised collateral to support the sales teams across the entire sales cycle
• Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies for targeted accounts
• Developing positive relationships with account teams and customers
• Forecasting, measuring and analysing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
• Accountable for revenue and market share in the local market

What you will need to succeed:

• We need someone wanting to make a difference, and to be part of a change in our go-to-market approach. You will be highly competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done. Core skills include:
• Understanding of the trends and issues facing marketers in the digital age
• Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
• Experience in creating targeted programmes and tailored account based marketing campaigns
• Able to deal with ambiguity
• Viewed as a credible partner to sales
• Presents convincingly to executives, partners, and customers
• Ability to influence peers through collaborative working
• Works well with agencies and partners to deliver outstanding and creative marketing execution