Marketing Manager

Digital Knowledge Company

Strategic Planning and Organization:

• Develop a comprehensive annual marketing plan and identify the necessary resources.
• Design and continuously improve the team s organizational structure in alignment with current and future university needs.
• Prepare and manage the marketing budget to ensure an effective return on investment (ROI).

Team Leadership and Performance Management:

• Lead the marketing and student recruitment team to achieve key performance indicators (KPIs).
• Foster a positive culture and provide a motivating and safe work environment.
• Set a clear vision and provide professional development opportunities for the team.

Marketing Campaign Management:

• Plan and execute integrated marketing campaigns across various media channels (digital and traditional).
• Produce promotional materials aligned with the university's brand guidelines.
• Use digital tools (e.g., Google Analytics, Social Insights) to analyze performance and optimize campaigns.

Brand Management and Market Analysis:

• Monitor and enhance the university s market image.
• Conduct market research and competitor analysis to refine strategies.
• Use both qualitative and quantitative data to support decision-making and improve marketing performance.

Stakeholder Relations:

• Build strategic relationships with internal and external stakeholders and partners.
• Support university initiatives through effective communication with departments and colleges.

Student Recruitment and Applicant Journey Improvement:

• Lead student recruitment strategies from initial awareness through to enrollment.
• Collaborate with recruitment teams to provide a high-quality prospective student experience.
• Organize promotional events such as open days, school visits, and community engagement activities.