Marketing Manager, Surgical EEMEA

Edwards Lifesciences

Develop and execute comprehensive marketing strategies to effectively position Edwards Surgical Business Unit products. This role combines strategic planning, digital marketing, and customer-centric initiatives to drive product adoption, enhance customer experience, and support business growth.

Strategic Marketing & Planning

• Develop annual marketing plans including strategies and tactics.
• Integrate digital marketing strategies, marketing automation tools, and data-driven insights to optimize campaign performance and customer engagement.
• Build and maintain strong relationships with KOLs to inform product launch plans and understand market dynamics.

Customer Journey & Engagement

• Design and implement initiatives that enhance the customer journey, ensuring a strong customer focus across all touchpoints.
• Develop targeted campaigns leveraging segmentation, personalization, and analytics to improve engagement and conversion.

Content Development & Compliance

• Adapt to global marketing messages and collateral based on regional strategies, competitive environment, and regulatory requirements.
• Drive marketing materials through legal and regulatory approval processes in collaboration with cross-functional stakeholders.

Data Management & Analytics

• Analyze clinical, market, and campaign data to assess impact and inform decision-making.
• Utilize data management systems and dashboards to monitor KPIs, campaign effectiveness, and ROI.
• Implement marketing automation workflows to streamline processes and improve efficiency.

Cross-Functional Collaboration

• Partner with sales, clinical specialists, governmental affairs, and training teams to ensure optimal integration of marketing efforts.
• Lead major projects for congress management and product launches, including Salesforce readiness and training.

Budget & Performance Management

• Manage budgets related to product lines, campaigns, and projects.
• Measure effectiveness of educational tools, resources, and programs through surveys, field feedback, and KOL reviews; develop and implement improvement plans.