Marketing Officer

Queen Elizabeth's School

Posted 30+ days ago

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Experience

2 - 4 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Arts(Communication)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job Title:

Marketing Officer

Reporting to: Marketing Manager

Marketing Campaign Support

Assist in the planning and execution of high-impact marketing campaigns designed to elevate the school's brand and drive qualified enrolment enquiries.

Work collaboratively with the Marketing Manager to coordinate seasonal campaign rollouts across print, digital, and outdoor media platforms.

Monitor campaign performance, track key metrics, and prepare reports to support data-driven decision-making.

Content Creation and Brand Storytelling

Support the development of compelling content for digital and print platforms including newsletters, brochures, flyers, press releases, and advertising materials.

Coordinate with photographers, videographers, and designers to produce high-quality creative assets that reflect the school's ethos and excellence.

Draft and schedule engaging, on-brand content for social media channels, aligned with the school calendar and strategic priorities.

Digital Media and Website Management

Maintain and regularly update the school's website with news, academic highlights, student achievements, and event updates.

Contribute to the school's SEO and digital advertising efforts through keyword research, analytics tracking, and ongoing optimisation.

Liaise with external digital marketing agencies, where applicable, to monitor performance and ensure alignment with brand goals.

Event Coordination and Promotional Support

Assist in the planning and delivery of signature events including Open Days, parent tours, community events, exhibitions, and performances.

Prepare and manage event-specific promotional materials, signage, and branded collateral to ensure a professional and cohesive brand presence.

Provide on-site support during events, contributing to the smooth running and overall experience for prospective and current families.

Desired Candidate Profile

Qualifications and Experience

Bachelor's degree in Marketing, Mass Communication, Business Administration, or related field.

2-4 years of marketing experience, preferably in education, luxury brands, or service sectors.

Proven experience in managing social media and digital marketing platforms.

Proficiency in Microsoft Office and basic graphic design tools (e.g., Canva, Adobe Suite).

Strong understanding of marketing principles, including digital marketing, branding, and content creation.

Creative mindset with an eye for design and storytelling.

Proficiency in marketing tools and platforms, including social media management tools, email marketing software, and website content management systems (e.g., WordPress).

Videography and Photography Qualifications and/or experience is highly desirable.

Personal Qualities

Outstanding communication and interpersonal skills.

Highly organised with attention to detail and follow-through.

Empathetic, warm, and approachable while maintaining professionalism.

Discreet, diplomatic, and able to handle confidential matters sensitively.

Company Industry

• Education
• Training
• Teaching
• Academics

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Officer

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