Marketing & Relationship Manager Hilton Hotels

As The WB Abu Dhabi, Curio Collection by Hilton Marketing & Relationship Manager, you will be responsible for the marketing plan and marketing activities used by the hotel to increase brand equity, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

• Develop and deliver through proactive management the implementation of the Marketing, PR & Relationship strategy for The WB Abu Dhabi, within budget guidelines.
• Full responsibility of the Marketing Activities of The WB Abu Dhabi.
• Manage the Intellectual Property (IP) Obligations for the Warner Bros. Brand for which the scope has be defined between Hilton and Warner Bros.
• On behalf of the hotel, you will observe, perform and be bound to the Intellectual Property (IP) Obligations
• Drive the development of a sound B2B and B2C strategy by segment for the hotel, in line with the commercial focus process
• Responsible for measuring the key performance indicators relating to all marketing and PR activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the Commercial team in meeting their revenue targets, also by leveraging key function activity in Destination Marketing & eCommerce, Marketing Operations, Strategic Partnerships and Hilton Honors and third-party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand and IP adherence and effectiveness
• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
• Oversee media visits and develop key media contacts, manage press conferences on site and be aware of media events and activities in the local area and community
• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
• Always be the brand and IP champion ensuring all collateral conforms to agreed brand standards and IP requirements, content is compliant of brand and corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Manage internal communications in the hotel and take responsibility for updating regional office of any local stories, awards and sponsorship events to promote locally, regionally and globally
• Responsible for building a coherent social media strategy for the hotel and its outlets and support the social media deliverables and activities
• Seek to grow social media performance across key metrics, enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues
• Recognize and execute opportunities for the loyalty program Hilton Honors as well as other incentive programs and manage all CRM and database requirements
• Identify partnership opportunities, and oversee the on-going execution of revenue driving activities

Managing Execution

• Achieve agreed performance goals and marketing and PR objectives of role set out by the Cluster Director of Marketing & Communications
• Manage execution of marketing & PR projects in line with resources and budget objectives
• Be the marketing representative during commercial focus meetings, and proactively identify revenuespan>[1]driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success and social media activity
• Ensure full brand and IP compliance across all marketing and PR initiatives on hotel level
• Lead effective content management across all available channels, including hotel website, microsite, OTAs, social media, mobile marketing, PR and partnership programs
• Conduct regular marketing audits to meet audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
• Actively support the Cluster Director of Marketing Communications on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximized and communicated across organization
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hilton core values

Developing Talent

• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Building Relationships

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