Marketing & Sales Coordinator

Client of Hire Lebanese

The role is responsible for analyzing market trends, consumer behavior, and competitive landscapes while supporting the development and improvement of FMCG products. The position bridges market intelligence and R&D, ensuring that product offerings are aligned with consumer needs and market opportunities.

Key Responsibilities

1. Market Research & Analysis

• Conduct market studies to identify trends, opportunities, and gaps
• Analyze consumer behavior, preferences, and buying patterns
• Monitor competitors products, pricing, and positioning
• Prepare detailed market and feasibility reports

2. Product Development (R&D Support)

• Participate in the development of new products based on market insights
• Support recipe/formulation improvements (for food FMCG)
• Conduct product testing, benchmarking, and sensory evaluations
• Work closely with production teams to ensure feasibility

3. Innovation & Product Strategy

• Identify opportunities for new product launches or line extensions
• Suggest improvements to existing products based on performance and feedback
• Contribute to product positioning and pricing strategy
• Support go-to-market plans

4. Data Analysis & Reporting

• Track product performance and sales trends
• Analyze feedback from customers, distributors, and retailers
• Prepare regular reports and actionable insights for management

5. Cross-Functional Coordination

• Collaborate with:
• Marketing (branding & campaigns)
• Sales (market feedback)
• Production (feasibility & cost)
• Ensure alignment between product development and market needs

6. Testing & Quality Feedback

• Conduct product trials and tastings (for food products)
• Gather internal and external feedback
• Ensure continuous product improvement