Marketing Specialist - Digital Tools-(B2B)

Canon EMEA

Digital Tool Management

Administer and optimize usage of Salesforce CRM, ensuring marketing data integrity and campaign alignment.
Manage all leads and opportunities reported by Sales team in country within Salesforce.
Manage and execute campaigns using Marketo, Eloqua, or similar marketing automation tools.
Track and report on lead generation, nurturing workflows, and campaign effectiveness.

Campaign Execution & Strategy

Plan, launch, and monitor multi-channel digital marketing campaigns (email, landing pages, social media, etc.).
Analyze campaign performance metrics and provide actionable insights to improve future efforts.
Ensure alignment between Canon s digital strategy and partner co-marketing campaigns.

Partner Collaboration & Tools

Support digital aspects of Canon s partner marketing activities.
Manage and contribute to content and functionality of the Partner Portal and Partner Locator.
Act as a marketing lead for the rollout and management of CHAMP (Canon s Partner Platform).

Cross-functional Alignment

Collaborate with sales, business development, and IT teams to streamline tool usage and lead flow.
Ensure digital marketing activities align with overall Canon brand and strategic goals.
Qualifications
Bachelor s degree in Marketing, Business, Communications, or related field.
3 5 years of experience in digital marketing, preferably in a B2B tech or imaging industry.
Hands-on experience with Salesforce, Marketo and/or Eloqua is required.
Strong project management and analytical skills.
Experience with partner marketing, digital tools, and campaign reporting dashboards is a plus.
Familiarity with CMS and web content tools is beneficial.
Speaks English and French is required, Arabic is a plus
Digital & Technical Skills
Campaign Management & Execution
Partner & Stakeholder Collaboration
Analytical & Reporting Skills
Language & Cultural Fluency
Strategic Thinking & Alignment