Marketing Specialist
Nybl
Posted 30+ days ago
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Experience
2 - 6 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Digital Marketing:
Own and manage nybl s website, including updates, UX improvements, and optimization
Conduct regular SEO/SEM audits and implement improvements to improve conversions
Plan, execute, and optimize paid media campaigns across LinkedIn, Google, and other platforms with a focus on lead generation and ROI
Build and maintain performance dashboards to track digital KPIs (traffic, CTR, conversions, pipeline contribution)
Collaborate with content and design to develop assets that support digital campaigns
Identify opportunities to test, experiment, and improve conversion rates across channels
Create and manage content that fuels campaigns, including case studies, blogs, customer stories, and thought leadership pieces
Plan and execute content-driven campaigns such as webinars, roundtables, industry events, and product launches
Develop and manage email nurture flows and HubSpot automation to engage prospects
Coordinate campaign assets across channels (social, email, landing pages, PR) for consistent messaging
Build and maintain a campaign calendar tied to sales and marketing objectives
Measure and report on campaign and content performance, providing insights for optimization
Desired Candidate Profile
2 4 years of experience in marketing with proven depth in either Digital Marketing (website, SEO/SEM, paid media, analytics) or Content Marketing (content creation, webinars, events, email campaigns)
Track record of contributing to demand generation, pipeline growth, and revenue outcomes
Proficiency with tools such as HubSpot, Google Analytics, LinkedIn Ads, Google Ads, or similar
Experience managing projects or campaigns from planning through execution & reporting
Strong understanding of B2B marketing funnels and lead lifecycle stages (MQL, SQL)
Excellent writing, communication, and organizational skills
Ability to balance strategic thinking with hands-on execution
Ambition to grow into a role with more ownership and impact
Company Industry
Department / Functional Area
Keywords
- Marketing Specialist
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Nybl
We are developing an AI ecosystem that enables businesses, in any industry, to be able to deploy
artificially intelligent solutions using both our platform and applications. Our mission is to develop
science-based, physics-informed AI applications for the critical industries that humanity needs to
survive and thrive.
challenges, we re proving the power of AI to make a global impact. Our vision is to democratize AI -
unlocking the full depth and breadth of human potential through our suite of AI applications, a
world-class ML framework, and a platform that transforms data into actionable intelligence.
Job Description
We re looking for a Marketing Specialist to join nybl s marketing team. This role is ideal for someone with 2 4 years of experience who is ready to take the next step in their career. You ll bring proven expertise in one of two areas (Digital Marketing or Content Marketing) and take ownership of initiatives that directly support demand generation, pipeline growth, and revenue impact. At nybl, you ll gain visibility across the wider marketing function, and your focus will be to take ownership of either area. This is an opportunity to build on your existing expertise while shaping the way we scale marketing. Our team spans 11 countries and operates in hybrid and remote setups. This particular role is hybrid and based in Dubai, UAE.
https://nybl.freshteam.com/jobs/4sjzN0UI9qow/marketing-specialist
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