Marketing Supervisor

Neonism SAL

The Marketing Supervisor drives Neonism s brand presence and engagement on social media and digital platforms. This role focuses on creating, implementing, and monitoring campaigns that increase user acquisition, engagement, and product adoption for Neonism s fintech and e-wallet services.

Key Responsibilities:

1. Social Media Strategy & Management
• Develop and execute social media strategies aligned with Neonism s brand and business goals.
• Manage content calendars, campaign scheduling, and platform-specific initiatives (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Monitor trends and competitor activities to optimize social media performance.
2. Content Creation & Campaign Execution
• Coordinate or create compelling content (graphics, videos, posts) tailored to target audiences.
• Work with internal teams and external agencies to produce creative campaigns.
• Launch promotions, contests, and influencer collaborations to drive engagement and adoption.
3. Analytics & Performance Reporting
• Track key metrics such as engagement, reach, conversion, and campaign ROI.
• Provide actionable insights to improve future campaigns and social media initiatives.
• Monitor community feedback and respond in alignment with brand tone and compliance guidelines.
4. Collaboration & Brand Alignment
• Coordinate with product, operations, and commercial teams to align marketing initiatives with new product launches and merchant campaigns.
• Ensure consistency of Neonism s brand voice across all social media platforms.
5. Team Leadership & Supervision
• Supervise social media and digital marketing specialists or interns.
• Provide guidance, training, and feedback to ensure campaign execution meets standards and deadlines