MENA Marketing Lead

Muzz

Posted on 16 Mar

Experience

6 - 8 Years

Job Location

Saudi arabia, Egypt, UAE - Saudi Arabia

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Strategic Leadership

  • Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention
  • Identify and understand opportunities and challenges in both markets
  • Set clear objectives and KPIs for the teams on the ground
  • Cultivate an atmosphere of creative innovation

Team Management

  • Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
  • Fill in the gaps enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work
  • Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through

Brand building and Campaign execution

  • Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels
  • Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
  • Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs
  • Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling specific to each country.
  • Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
  • Track key metrics and report on marketing performance to senior leadership.
  • Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.

Desired Candidate Profile

6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple MENA markets.

  • Performance marketing expertise, hands on executing UA campaigns across the major ad platforms
  • Proven expertise in GTM planning and execution.
  • Deep understanding of the cultural nuances, consumer behaviour, and media landscapes in the region.
  • Strong experience in leading and inspiring cross-border marketing teams.
  • Exceptional data skills and a proven ability to evaluate and optimise marketing activities.
  • Demonstrated success in both online and offline brand building.
  • Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
  • Fluency in English and Arabic
  • Excellent project management and communication skills, with the ability to work across multiple time zones.

Company Industry

  • Internet
  • E-commerce
  • Dotcom

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • MENA Marketing Lead

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Muzz

We are looking for a passionate and experienced Marketing Leader to spearhead our growth efforts across the Middle East Europe and North Africa. You ll be responsible for collaborating with regional teams with a real digital growth focus, crafting brand marketing strategies, driving growth and sign-ups working closely with performance marketing for digital UA and Brand awareness, and ensuring flawless execution to maximise impact. b> You must have had previous hands on performance marketing experience./b>

Read More

https://muzz.com/us/en/careers/mena-growth-lead