About Motivate Publishing

Motivate Media Group is one of the UAE's most established and respected media publishing and content companies, founded in 1979 in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, and proudly serving the region's media landscape for over four decades. Headquartered in Dubai with offices in Abu Dhabi, Riyadh, and London, Motivate's team of experienced media professionals produces and distributes a diverse and award-winning portfolio of print and digital titles including What's On, Emirates Woman, and Gulf Business — among the most widely read and trusted publications in the region. Beyond its flagship print and digital titles, Motivate Media Group creates compelling content across video, digital media, cinema, events, social media, influencer marketing, and out-of-home platforms, positioning itself as a true multi-platform media partner for brands seeking to reach audiences across the UAE and the broader Middle East. With a long-standing and deeply held commitment to community engagement, Motivate Media Group has partnered with numerous NGOs and charitable organizations over the years, lending its platforms and voice to meaningful causes that matter to the communities it serves. As media consumption continues to evolve, Motivate Media Group remains committed to innovating, growing, and continuing to deliver the highest quality content and media solutions across every platform and every audience touchpoint.