About NewBoy

We engage in the marketing and distribution of toys, food, stationery, nursery, and toiletries products throughout the Middle East and North Africa. The company also markets selected toy brands and ranges internationally including: Europe, USA, Korea, India, and Indonesia. Since its establishment in 1999, NewBoy has acquired and successfully launched the latest in hot cartoon characters, toys, stationery, and confectionery brands from around the world. Working closely with its network of strategic partners and joint ventures, NewBoy has introduced high profile brands into the region including, but not limited to, Takara/Tomy®, Sega Toys®, Giochi Preziosi®, BBurago®, Blue-Box®, Cra-Z-Art®, Moose®, Vivid® Jakks Pacific®, Hasbro®, Lalaloopsy®, Carrera®, Munchkin®, Sassy®, Double A®, and Zaini®. NewBoy has two subsidiaries operating in the region. NewBoy UAE, which handles the distribution business of NewBoy products in MENA, excluding KSA. NewBoy KSA, is a distributor of NewBoy’s product.