About NewBoy

Since its establishment in 1999, NewBoy has been engaged in the marketing and distribution of toys, food, stationery, nursery, and toiletries products throughout the Middle East and North Africa, as well as internationally across Europe, the USA, Korea, India, and Indonesia. NewBoy has successfully launched leading cartoon character, toy, stationery, and confectionery brands, including Takara/Tomy®, Sega Toys®, Hasbro®, Munchkin®, and others. NewBoy UAE handles MENA distribution (excluding KSA), while NewBoy KSA manages the Saudi market.