Paid Social Lead
Bitunix
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
About the Role
We are hiring a results-driven and creative Paid Social Lead to take ownership of our global social advertising strategy. In this role, you will lead paid campaigns across platforms like Meta (Facebook & Instagram) , TikTok , Snapchat , LinkedIn , and Twitter/X , driving full-funnel performance from awareness through to conversion and retention.You will develop and optimize creative-led media strategies tailored to regional audiences, manage performance across diverse markets, and collaborate closely with creative, martech, and regional teams to maximize return on ad spend (ROAS) and customer lifetime value (LTV).This role is ideal for someone who combines strong creative judgment with analytical thinking, has a deep understanding of social media ad ecosystems, and thrives in high-growth, fast-paced environments.
Key Responsibilities
Global Paid Social Strategy & Execution
Lead paid media strategies across Meta, TikTok, LinkedIn, Twitter/X, and Snapchat
Develop targeting frameworks, audience segmentation, and campaign structures optimized for each platform
Plan and execute A/B tests across creatives, placements, and objectives (e.g., app install, conversions, retargeting)
Creative Collaboration & Optimization
Work closely with the Creative and UGC teams to brief and test high-performing ad assets
Analyze creative performance and provide feedback for ongoing improvement
Tailor messaging and asset format by region, device, and user journey stage
Performance Optimization
Monitor daily performance and implement optimizations to maximize ROAS, reduce CPA, and improve conversion rates
Use platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) and third-party analytics to evaluate performance
Maintain rigorous control of pacing, bid strategies, frequency capping, and campaign hygiene
Cross-Functional Collaboration
Collaborate with Martech to ensure accurate tracking (Appsflyer, Firebase, GA4, UTMs, postbacks)
Coordinate with regional performance leads to adapt strategies by market (e.g., LATAM, India, Russia)
Align campaigns with wider acquisition and retention goals
Company Industry
Department / Functional Area
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