Performance Marketing Manager Ismail Al Hammadi Group L.L.C. Ismail Al Hammadi Group L.L.C.

Employer Active

Posted 27 mins ago

Experience

5 - 10 Years

Job Location

Dubai(Oud Metha) - United Arab Emirates (UAE)

Education

Master of Arts(PR/ Advertising), MBA/PG Diploma in Business Mgmt(Advertising/Mass Communication, Marketing), Ph.D/Doctorate(Business Administration)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Primary Objective

We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization,

conversion improvement, and campaign performance.

This is NOT a branding-only role. It is a performance-driven, revenue-focused role.



Key Responsibilities

Lead Generation & Campaigns

  • Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.)

  • Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram),

Landing Pages & Funnels

  • Create and optimize high-converting landing pages for each key course

  • Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion

  • Conduct A/B testing (headlines, CTAs, layouts)

  • Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven

Analytics, Reporting & Performance Tracking

  • Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance

  • Provide weekly/monthly performance reports

  • Use data to identify gaps and optimize campaigns and funnels

Sales Alignment & Lead Quality

  • Work closely with sales team to improve lead quality and increase conversion to enrollments

  • Understand which leads convert vs. not, and optimize accordingly

CRM, Email & WhatsApp Campaigns

  • Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing

  • Build basic automation workflows for follow-ups

New Channels & Growth Opportunities

  • Identify and test new lead sources (Coursetakers, partnerships, aggregators)

  • Explore referral strategies and corporate lead generation opportunities

Desired Candidate Profile

Must-Have Skills & Experience

  • Proven experience in lead generation and performance marketing

  • Strong hands-on experience with Google Ads (mandatory) and Meta Ads

  • Experience in website optimization and CRO (Conversion Rate Optimization)

  • Landing page creation using tools like WordPress, Webflow, or similar

  • Strong understanding of funnels (end-to-end), CPL, CAC, and ROI

  • Experience with Google Analytics and reporting tools

Mandatory Requirement

Candidates MUST clearly demonstrate:

  • Number of leads generated in previous roles

  • Campaign budgets handled

  • Measurable improvements in CPL, conversion rates, and revenue impa

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Lead Generation
  • Marketing
  • Sales

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Ismail Al Hammadi Group L.L.C. Ismail Al Hammadi Group L.L.C.

IAH Group, a proud Emirati-owned organisation, we unite the strength of distinguished subsidiaries — 34 Real Estate Valuation, Bridge point, Al Ruwad Real Estate, and Biznet Consulting — to shape new possibilities in the real estate and business landscape. With over a decade of trusted experience across the UAE, the Group combines local insight, deep market knowledge, and global best practices to deliver comprehensive solutions in real estate services, property valuation, and strategic consulting. Our subsidiaries are committed to delivering accurate insights, tailored strategies, and measurable results to support clients across diverse sectors of the real estate industry. Rooted in Emirati values of integrity, excellence, and innovation, we ensure that every client engagement creates sustainable growth, long-term success, and partnerships that generate lasting value — reflecting our commitment to driving the UAE’s vision for a thriving and forward-looking real estate

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Ms. Lanie - HRM

Office # 324, Oud Metha Offices Bldg, Umm Hurair 2, Dubai, U.A.E. P.O. Box: 334264, Abu Dhabi, United Arab Emirates (UAE)