Portfolio Lead - FMCG STRATEGIC WEALTH ADVISORS DMCC

Job Description

Roles & Responsibilities

Desired Candidate Profile

Key Responsibilities

1. Brand Strategy & Execution

• Support and drive integrated brand strategies across ATL, BTL, and digital channels

• Translate brand strategy into actionable marketing plans

• Ensure consistent brand positioning across all consumer touchpoints

1. End-to-End Brand Management

• Lead product launches and drive portfolio/category growth initiatives

• Manage brand lifecycle planning and innovation pipeline

• Oversee brand communication, messaging, and consumer engagement

• Own brand and category performance, growth planning, and market positioning

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1. Omnichannel Campaign Management

• Plan and execute campaigns across digital and offline platforms

• Coordinate with agencies and internal teams to ensure timely and impactful rollouts

• Monitor and optimize campaign performance

1. Consumer & Market Insights

• Conduct and apply consumer research and competitive analysis

• Use insights to support brand planning and performance improvements

• Track market trends and identify opportunities for growth

1. Agency & Stakeholder Management

Work closely with creative and media agencies to develop brand communication, campaigns, and consumer-facing assets

• Manage timelines, deliverables, and campaign quality

• Drive project coordination across multiple categories, launches, and brand initiatives to ensure timely execution and alignment

• Collaborate with product, digital, compliance, and sales teams for alignment

1. Performance & Budget Management

• Monitor key brand KPIs and prepare performance reports

• Build structured reporting formats and dashboards to track brand performance, campaign outcomes, and category growth

• Present periodic brand performance updates and insights to leadership

• Track marketing budgets and ensure efficient resource allocation

• Recommend optimizations to improve ROI and effectiveness

1. Brand Governance

• Maintain and enhance brand reputation across all channels

• Ensure compliance with internal and regulatory guidelines

Requirements:

• 8–12 years of experience in core FMCG brand management

• Strong background in end-to-end brand building and portfolio/category management

• Experience in product launches and consumer-led marketing initiatives

• Proven exposure to ATL, BTL, and digital marketing campaigns

• Hands-on experience managing creative and media agencies

• Strong analytical, project management, and communication skills

• Ability to work in a fast-paced environment with high ownership