Job Description

Roles & Responsibilities

This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.

Key Responsibilities

1. Strategy & Positioning

- Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals.

- Develop value propositions that differentiate our platform in a competitive global market.

- Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.

- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.

- Work closely with product managers to align on roadmap priorities and customer feedback loops.

2. Launch Execution

- Partner up with the product team to manage the go-to-market planning for feature launches.

- Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.

- Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.

- Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.

3. Customer Insights & Market Intelligence

- Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.

-Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.

- Feed findings back into product and growth teams to inform prioritization and positioning.

4. Growth & Retention

- Design lifecycle programs that drive user activation, trading volume, and long-term retention.

- Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.

- Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.

5. Performance & Reporting

- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.

- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements

3-to-5 years of experience in product marketing: ideally crypto background
Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
Analytical mindset with proficiency in marketing analytics and user research.
Experience in regulated industries or financial services is a plus.
Bonus: Crypto native or familiarity with community-led growth.

Product Growth Hacker: Exchange & Main App Crypto.com

Product Growth Hacker: Exchange & Main App
Crypto.com