Product Manager Cards Acquisition Emirates Islamic

Acquisition Strategy & Delivery:

• Develop and execute the annual cards acquisition strategy across sales, digital, and non-assisted channels.
• Drive growth in self-service acquisition (online, mobile, STP channels)
• Own and deliver acquisition KPIs including volume, approval rates, activation, and early spend performance.
• Ensure acquisition quality remains aligned with risk appetite and compliance standards.
• Drive acquisition through strategic partnerships (e.g., e-commerce platforms, vendors tie-ups).
• Design and execute sales booster programs aimed at achieving monthly acquisition targets while improving productivity across all sourcing channels.
• Manage partner-driven acquisition campaigns and performance.
• Conduct regular analytics on acquisition results, channel performance, and sales booster impact, translating insights into actionable strategies to enhance overall acquisition productivity.
• Enhance digital acquisition journeys and onboarding processes to improve customer experience and conversion rates.

Acquisition Management & Analytics:

• Track acquisition funnel performance (applications, approvals, activations) and implement improvements.
• Analyze acquisition trends, competitor offerings, and market dynamics to recommend enhancements.
• Ensure ongoing monitoring of acquisition quality (activation, usage, attrition).

Stakeholder Management:

• Work closely with Sales, Digital, Operations, Risk, Compliance, Legal, Shariah, IT, and Marketing to ensure smooth execution of initiatives.
• Prepare business cases, MIS reports, and presentations for senior management on acquisition performance.
• Provide strategic input for quarterly and annual business reviews.