Product Specialist (Innovative)

Acino Pharma

The positions will based in UAE and Kuwait and will report directly to the Franchise Manager (Innovative). The role will be responsible to achieve agreed sales, MS, productivity and performance targets within a given territory.

Your Responsibilities will be:

• Meet or exceed sales targets (sales growth/market share growth) within agreed budgets and timescales.
• Achieve agreed contact, coverage and frequency targets (Quantity & Quality) through face-to-face meetings and detailing the assigned HCPs and Pharmacists and deliver agreed customer centric activities within operating budget.
• Drive the successful launch of a new specialty product by building awareness, creating demand, and engaging key stakeholders across key accounts.
• Promote defined products according to campaign briefs and policies and appropriate use of Brand visuals (Detail aid, Brand Reminder, Medical Reference), in face-to-face meeting and detailing the assigned doctors and pharmacists and in line with campaign brief and policies approved by Franchise Manager.
• Regularly visit HCPs in hospitals, medical centres to establish a strong scientific-based relationship and position Arcera as the Company of choice for the HCPs.
• Contribute to defining and shaping the patient journey within key accounts by identifying barriers to diagnosis, treatment, and follow-up, and collaborating cross-functionally to address unmet needs.
• Ensure targeted HCPs and KOLs receive timely, relevant scientific content, including clinical data, treatment protocols, and emerging evidence tailored to their practice needs.
• Ensure outstanding personal and team knowledge, and understanding of priority products, technical information, product knowledge, strategy, positioning, key messages and marketing program.
• Identify business opportunities within key accounts, analyze treatment trends and unmet needs, and develop tailored initiatives to unlock growth potential and enhance patient outcomes.
• Understand and respond to competitive activities and initiate and recommend actions to counter-act these in order to help protect our market position.
• Participate in daily and/or weekly meetings to discuss the market situation, problems that were faced, and to appraise the activities versus the monthly KPIs.
• Collect intelligence on the HCP Universe, e.g. identifying new contacts.
• Monitor all competitor activities, medical conferences, and round tables and report it to management.
• Build and maintain strong relationships with targeted HCPs and institutional stakeholders, while mapping and influencing decision-making networks across the patient care pathway.
• Collaborate closely with medical, market access, and marketing teams to ensure aligned messaging, support scientific engagement, and contribute to shaping access strategies.