Role Purpose:
Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that are responsible for improving them.
He/she will be responsible for supporting the Head of Product with the management of product financials, product marketing, process improvement, business development & digital solutions for the product with focus on Government Housing Program proposition.
Key accountabilities of the role:
Product & Digital Solutions:
Assist in introducing and or revamping products and campaigns to increase the Home Finance revenue in line with the business plan
Responsible of end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets
Design & publish monthly product dashboards to reflect product related trends and business objectives on key KPIs of performance management
Monitor performance of Product Line against key measures and report results with recommendations about performance
Interface with operations, sales and other ADIB stakeholders to ensure that there is a broad understanding of the product processing requirements and meeting business targets
Financials:
Monitoring portfolio & new sales performance against set business objectives on customer net revenue, expenses & loss provisions
Responsible for assessing the effectiveness, revenue generation, and profitability of new and existing products
Work with Product Head and finance team on annual budget plans for the home finance business
Support the Product Head with design and testing of financial models to forecast new products feasibilities based on practical business assumption and empirical data
Monitor accuracy of profit rates & fees by monthly tracking profit rates, margins and fees implementation of new bookings
Manage HF incentive & payout processes & schemes
Marketing:
Track effectiveness of HF product & marketing campaigns
Roll out of new products & campaigns to the branch network, call center and sales teams
Work with the marketing team to create and develop HF FAQ flyers, Customer application forms, declaration forms, product feature flyers, customer letters ...etc.
Work closely with marketing team on digital marketing campaigns & initiatives throughout the year including ATL, Social Media Ads, Google Ads, Email Marketing.etc
Specialist skills / technical knowledge, technical competencies required for this role:
University degree with 7 years relevant experience of which is at least 1 year in any area of Home Finance Product/ Policy/ Marketing/ Business Development or Operations Understand the market / industry dynamics and key drivers of market conditions
Good knowledge of UAE Banking practices, Regulations and Risks
Analytics skills
Project management skills
Business management/revenue management background
Good planning, organization, interpersonal and communication skills.
Ability to manage conflicting priorities and deadlines
