Public Relations & Media Relations Lead Tamara 

Driving Earned Media and Profile Building

• Develop and execute proactive and highly effective earned media strategies to secure positive coverage in top-tier financial, business, and technology media.
• Create and implement innovative public relations campaigns to enhance Tamara s public profile and build visibility for its products and mission in a fast-paced fintech environment.
• Identify opportunities to profile key company leaders and the business across traditional and emerging media platforms, such as podcasts.

Media Relations and Outreach

• Support the Press Office by proactively seeking media opportunities, managing inbound press inquiries, and addressing issues as they arise.
• Build and maintain strong, effective relationships with financial, business, and technology journalists, editors, Fintech Thought leaders and media outlets.
• Handle strategic writing projects, including the development of talking points, statements, press releases.

Reputation Management and Strategy

• Act as a core part of the reputation management and crisis communications team.
• Prepare company spokespeople for media interviews, including developing supporting materials.
• Monitor media coverage and sentiment, analyzing trends to provide insights and recommendations that inform future strategy.

Your Expertise

• Has 5 8 years of experience in public relations and media relations, ideally with a focus on a high-growth fintech or tech environment.
• Is skilled at building and nurturing relationships with external media contacts and internal senior executives/stakeholders.
• Excels at writing clear, compelling, and persuasive press materials and communications that capture attention and convey key messages effectively.
• Is a motivated self-starter comfortable anticipating challenges, finding creative solutions, and working independently to achieve high-level goals.