Sales Executive HoReCa / FMCG / F&B
IRC HR Services
Posted 30+ days ago
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Experience
5 - 7 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Sales & Account Management
- Prospect and onboard new HoReCa and retail clients.
- Manage a portfolio of active accounts and grow volume per outlet.
- Execute regular outlet visits (call cycle) and ensure proper coverage.
- Negotiate listings, prices, promotions, and visibility.
Business Development
- Identify new opportunities (chains, groups, caterers, cloud kitchens).
- Propose bundles, and promotions
- Build strong relationships with owners, procurement managers, chefs, and baristas.
Execution & Merchandising
- Ensure correct product placement, stock availability, and POS visibility.
- Coordinate with delivery and warehouse for smooth order fulfillment.
- Monitor competitor activity and pricing in the market.
Reporting & KPI Tracking
- Achieve monthly sales targets (volume, value, distribution).
- Report daily visits, orders, pipeline, and collection status.
- Provide market feedback on pricing, trends, and customer needs.
Key KPIs
- Monthly sales volume & revenue
- Number of active outlets
- New account openings
- Strike rate (visits vs. orders)
- Collection / DSO
- Distribution of priority SKUs
Desired Candidate Profile
5 to 7 years experience in HoReCa or FMCG sales.
Strong network in restaurants, caf s, hotels (especially Beirut / key cities).
Excellent negotiation and relationship-building skills.
Self-driven, field-oriented, target-focused.
Fluent in Arabic & English (French a plus).
Valid driving license.
Entrepreneurial mindset
Comfortable with startup pace and ambiguity
Hunter mentality
Professional, presentable, and brand ambassador material
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Sales
- Business Development
Keywords
- Sales Executive HoReCa / FMCG / F&B
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IRC HR Services
Drive sales growth by developing and managing relationships with hotels, restaurants, caf s, and key retail accounts, ensuring strong distribution, visibility, and volume for the company s portfolio.
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