Sales Executive- HoReCa & Institutional Supplies T.Choithram & Sons LLC

Job Description

Roles & Responsibilities

Desired Candidate Profile

1. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/KNOWLEDGE

· Preferably graduate or minimum Intermediate.

· Good communication skills in English, Hindi & Arabic as a advantage.

· 2 - 3 Year experience in UAE, for HoReCa or Institutional Business

· Good FMCG product knowledge.

· UAE Driving License with 2-3 years driving experience.

· UAE roads knowledge. Having geographical knowledge of Abu Dhabi.

2. COMMUNICATION AND WORKING RELATIONSHIPS

Within: Asst. Sales Manager or Sales Manager, EDP, Coordinator, Accountant & Supply Chain Team.

Outside: Procurement Manager, Buyer, Logistics and accounts team.

3. KEY DIMENSIONS AND RELATED JOB RESULTS

Sales & Business Development:

· Fix an appointment with procurement team to meet them and discuss further.

· Interaction with buyers and procurement managers through personal visits.

· Identify, approach, and acquire new HoReCa and institutional customers within the assigned area.

· Maintain and expand business with existing key accounts as well.

· Achieve monthly and quarterly sales targets.

· Promote company’s full range of FMCG products effectively to increase visibility and market share.

Customer Relationship Management:

· Build and sustain strong professional relationships with purchasing team, chefs, F&B managers, and procurement officers.

· Conduct regular visits to customers to monitor service quality, discuss requirements, and resolve any issues.

· Manage customer expectations and ensure timely order deliveries and collect feedback too.

Credit & Collections:

· Coordinate with the finance team/accounts payable team for timely collection of payments and follow ups.

· Ensure customers operate within approved credit limits and terms.

Market Intelligence:

· Monitor competitor activities, new product launches, and pricing strategies.

· Gather feedback from customers regarding product performance and service satisfaction.

· Report market insights and recommend actions to your line manager.

Coordination & Reporting:

· Coordinate with coordinator and warehouse team to ensure for timely deliveries.

· Submit accurate sales reports, market feedback, and journey plans to the line manager on daily/weekly basis.

4. OPERATING ENVIRONMENT

· Sales passion, Work under pressure.

· Field-based role with frequent customer visits.

· May require early morning or late evening calls depending on customer schedule.

5. KEY PERFORMACNE INDICATORS (KPIs):

· Achievement of monthly, quarterly and annual sales targets.

· Achievement quarterly and annual collection targets.

· Number of new accounts have opened.

· Growth in existing accounts sales.

· Customer satisfaction and retention levels.