Sales Executive (FMCG)

Confidential Company

Key Responsibilities

In-Store Sales & Execution

• Drive product sales and ensure full availability on shelves across all assigned outlets

• Maintain proper shelf display, product facing, and brand visibility standards

• Ensure planogram compliance and company merchandising guidelines are consistently met

  
  

Stock & Order Management

• Regularly monitor stock levels and proactively prevent out-of-stock situations

• Apply the FIFO (First In, First Out) system to manage stock rotation and minimize expiry risks

• Coordinate with store managers and the logistics team for timely order placement and replenishment

  
  

Retail & Promotions Execution

• Implement in-store promotions, product displays, and POS materials as directed

• Set up and maintain gondolas, end-caps, and secondary display units to maximize brand visibility

• Ensure correct pricing and promotional offers are clearly and accurately displayed in-store

  
  

Customer & Account Management

• Build and maintain strong, long-term relationships with store staff, supervisors, and key decision-makers

• Actively pursue opportunities to secure additional shelf space and premium visibility for the brand

• Monitor and report competitor activities, pricing strategies, and emerging market trends

  
  

Reporting & Market Intelligence

• Submit daily visit reports with before-and-after photos of shelf and display execution

• Provide regular feedback on stock issues, competitor actions, and sales opportunities

• Share market intelligence and field insights with the sales manager and wider team