Sales Executive

NRTC Group Of Companies

Key Responsibilities

• Sales & Revenue Growth

• Drive new business acquisition across hotels, resorts, catering companies, and large HORECA groups
• Achieve and exceed monthly and annual sales targets (volume, value, and margin)
• Actively manage pricing, discounts, and promotions within approved guidelines
• Upsell and cross-sell value-added products (cut vegetables, ripened fruits, specialty imports, seasonal items)

• Key Account Management

• Manage key accounts with major hotel chains (e.g., 4-star, 5-star hotels, luxury resorts, hospitality groups)
• Maintain strong relationships with:
• Executive Chefs
• Purchasing Managers
• F&B Directors
• Cost Controllers
• Conduct regular kitchen visits, menu discussions, and demand planning with clients

• Customer Service & Retention

• Ensure high service levels in coordination with operations, logistics, and quality teams
• Proactively handle complaints related to quality, shortages, pricing, or delivery delays
• Retain accounts through consistent engagement, reliability, and problem-solving
• Act as the single point of contact for assigned HORECA clients

• Market Intelligence & Reporting

• Track competitor pricing, product range, and market movements
• Share market feedback on demand trends, seasonality, and customer preferences
• Prepare and submit:
• Daily visit reports
• Weekly sales pipelines
• Monthly performance reviews

• Coordination & Internal Collaboration

• Work closely with:
• Procurement (forecasting demand)
• Operations & Logistics (delivery planning)
• Quality Control (customer-specific standards)
• Finance (credit limits, collections, overdue follow-ups)
• Support product launches and new customer onboarding