Sales Manager Weddings & Event Services

Element

Key Responsibilities

Sales Team Leadership

• Lead and coach a local sales team, initially a small team of 2 5 people
• Build a high-performance culture around responsiveness, empathy, follow-through, and conversion
• Set clear expectations on daily sales rhythm, quality of customer interaction, and results

Consultative B2C Sales

• Support the team in engaging with couples and families who are planning weddings or arranging marriages
• Guide customers through options, packages, timelines, and next steps with confidence and sensitivity
• Stay actively involved in selling, especially in the early growth stage and for high-value or complex opportunities

Sales Process & Conversion Discipline

• Implement structured sales standards, CRM discipline, lead tracking, and forecasting
• Improve speed-to-lead, follow-up quality, conversion ratios, and pipeline visibility
• Build processes that bring consistency without making the customer journey feel robotic

Pre-Sales Team Development

• Hire, manage, and scale a remote pre-sales team
• Improve lead qualification, appointment setting, and handover quality to sales
• Ensure the sales team receives better-prepared, higher-intent opportunities

Partnerships & Referral Development

• Develop referral and partner relationships that support customer acquisition
• Build commercially useful relationships within adjacent wedding and event ecosystems
• Support growth through structured collaboration channels, not just ad hoc networking

Founder & Business Collaboration

• Work closely with founders or senior leadership to shape sales strategy
• Bring practical recommendations on team design, hiring, scripts, workflows, and performance management
• Help build a sales function that can scale without losing warmth or credibility