Sales & Marketing Head (FMCG Industry) Brunel

We are hiring – Head of Sales & Marketing for a leading FMCG Company in Qatar.

.

Location: Doha, Qatar

Contract Duration: Long-term Permanent

Type of Hire: Direct Staff Role

Industry: FMCG

Job Purpose:

• The Head of Sales & Marketing is responsible for leading the company’s commercial growth across all channels - Retail, Wholesale, direct, Online, Private, and Distributor Management. The role oversees the full commercial cycle: sales strategy, pricing, brand development, marketing execution, key account management, and channel expansion. The position will drive revenue, build brand equity, expand market penetration, and ensure alignment with company KPIs and strategic initiatives.

.

Job Responsibilities:

1. Sales Leadership & Revenue Growth

• Lead and manage the Sales & Marketing Department, setting clear KPIs and ensuring monthly/annual targets are met.

• Deliver yearly commercial targets across all channels:

o Direct Sales & Online

o Private

o Retail

• Expand national market presence through retail, wholesale, and B2B channels.

• Develop pricing strategies and SKU realignment for improved competitiveness and margin optimization.

• Strengthen distributor performance and execution through contract management, monitoring, and monthly reviews.

1. Strategic Planning & Implementation

• Lead strategic initiatives

• Establish standardized pricing mechanisms and SKU architecture.

• Develop forecasting and sales reporting systems for demand planning and performance monitoring.

1. Marketing Strategy & Brand Building

• Develop and execute marketing strategies for all brands across B2B and B2C channels.

• Launch seasonal campaigns (Ramadan, Eid, corporate gifting).

• Oversee digital marketing, content calendars, influencer partnerships, and paid promotions.

• Ensure brand consistency in packaging, messaging, and retail visibility.

1. Customer & Key Account Management

• Build strong relationships with major retail groups, distributors, strategic buyers, government entities, and private sector clients.

• Negotiate annual agreements, visibility contracts, promotions, and trade deals.

• Oversee corporate sales, tenders, pricing submissions, and government channel requirements.

1. People Management & Cross Functional Leadership

• Build, mentor, and motivate a high performing Sales & Marketing team.

• Work closely with Production, Supply Chain, Finance, and Operations to ensure product availability and campaign execution.

• Align team KPIs across sales execution, channel expansion, and marketing performance.