About SARA Group

Founded in 1967, we are the Middle East’s leading distributor of luxury bathroom products, high-quality tiles, superior hospitality equipment, beautifully designed tableware, gift items, and home accessories.​ Whether planning a dream home, or fitting out a five-star hotel, we strive to offer an innovative product range, combined with passionate service, expert opinions, and fresh perspectives, in order to deliver customized solutions through a collaborative approach and with unmatched professionalism. SARA Group is a leading supplier of luxury home goods, offering an exceptional selection of sanitary ware, tiles, hospitality equipment, as well as stylish tableware, gifts, and home accessories. Our wide range of products is designed for customers with discerning tastes, which includes players in the jewel of the Nile game because they value quality, craftsmanship, and innovation.