About Seddiqi Holding

Seddiqi Holding is one of the UAE's most iconic and enduring luxury retail groups, with a heritage rooted in the founding of Ahmed Seddiqi & Sons in Dubai's historic souk. Since signing its first franchise agreement with West End Watch Co. in 1949, Seddiqi Holding has grown into a formidable luxury watch and lifestyle retail powerhouse, representing an exceptional portfolio of the world's most prestigious Swiss watch brands. From a single shop in Bur Dubai to an elegant and expansive network of flagship retail destinations across the UAE, Seddiqi Holding has built its legacy on a foundation of quality, trust, and an unwavering passion for horological excellence. Guided by a family commitment to exceptional service and authentic relationships with clients — including royalty, dignitaries, and discerning collectors — Seddiqi Holding continues to be the definitive destination for luxury timepieces in the UAE, combining a rich heritage with a bold and dynamic vision for the future of luxury retail.