Senior Digital Marketing Specialist

Niceone

Campaign Planning and Execution:

• Manage digital advertising campaigns across various platforms (Google Ads, Meta, Snapchat, TikTok, Twitter, etc.).

• Define target audiences and develop precise audience targeting strategies.

• Write engaging ad copies and coordinate designs in collaboration with the content and design teams.

• Set and monitor advertising budgets to ensure optimal Return on Ad Spend (ROAS).

Performance Analysis and Continuous Optimization:

• Regularly analyze campaign results using analytics tools (Google Analytics, Data Studio, Power BI).

• Track key performance indicators (KPIs) such as CPC, CTR, CPA, Conversion Rate, and ROAS.

• Conduct A/B testing to optimize ad performance and landing pages.

• Provide ongoing recommendations to improve advertising performance and overall digital strategy.

Strategic Planning:

• Contribute to the development of monthly and quarterly digital marketing plans in coordination with the Marketing Manager and relevant teams.

• Propose new marketing channels and test innovative strategies to drive growth.

• Stay updated on the latest digital marketing trends and emerging advertising technologies.

Internal Coordination and Collaboration:

• Collaborate with Brand, Content, Growth, and CRM teams to ensure full integration of marketing campaigns.

• Work with technical teams to track conversions and ensure data integration across platforms.

• Coordinate with advertising agencies or external partners when applicable.