Senior Influencers Specialist
Niceone
Employer Active
Posted 8 hrs ago
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Experience
5 - 10 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Core Accountabilities:
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Strategy & Program Development:
- Design and own influencer marketing strategy aligned to brand, product, and growth goals across top-funnel and performance-driven campaigns.
- Develop scalable program frameworks for creator discovery, onboarding, compensation models, and long-term ambassador relationships.
- Set clear KPIs, success metrics, and reporting cadence to measure ROI and inform future investment decisions.
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Creator Relationships & Campaign Execution:
- Identify and recruit creators who authentically represent the brand across platforms (e.g., Instagram, TikTok, YouTube, and emerging channels).
- Negotiate contracts, manage deliverables, and ensure compliance with disclosure and brand guidelines while maintaining positive partner experiences.
- Collaborate with creators and internal creative teams to develop authentic, high-quality content that resonates with target audiences and drives engagement.
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Performance Measurement & Optimization:
- Monitor campaign performance using analytics tools; analyze reach, engagement, conversion, and cost metrics to optimize live campaigns.
- Run A/B and creative tests with creators to refine messaging, formats, and pacing for improved outcomes.
- Prepare actionable insights and regular reports for marketing leadership, highlighting performance, learnings, and recommended investments.
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Cross-Functional Collaboration & Brand Safeguards:
- Work closely with brand, content, product, legal, and paid media teams to align influencer activities with integrated marketing plans and product launches.
- Implement processes and guidelines to protect brand reputation, ensure consistent messaging, and maintain regulatory compliance across markets.
- Train internal stakeholders and agency partners on influencer best practices and program standards.
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Budgeting, Vendor & Tool Management:
- Manage influencer program budgets, allocate spend across channels, and track financial performance against targets.
- Oversee relationships with influencer platforms, agencies, and talent managers; evaluate tools and partners to scale operations efficiently.
- Ensure accurate contract documentation, payment processing, and campaign reconciliation.
Desired Candidate Profile
Experience:
- 5+ years of experience in influencer marketing, creator partnerships, or talent management, with a track record of leading end-to-end campaigns and scaling programs.
- Demonstrated experience working with creators across multiple platforms and familiarity with platform-specific content formats and trends.
- Experience negotiating contracts and managing budgets, with an understanding of typical compensation models (e.g., flat fee, performance, product-for-post, affiliate).
- Proven ability to analyze campaign performance and translate data into actionable optimizations and strategic recommendations.
Core Competencies:
- Strategic Thinking: Ability to design programs that balance brand affinity with measurable performance outcomes.
- Relationship Management: Strong negotiation and interpersonal skills to build long-term, authentic creator partnerships.
- Analytical Rigor: Comfort with analytics tools and KPIs to evaluate impact and optimize spend.
- Project Management: Skilled at managing complex campaigns, timelines, and multiple stakeholders simultaneously.
- Creative Judgment: Keen sense of creative direction to guide creator content that aligns with brand voice and audience expectations.
Personal Attributes:
- Proactive, organized, and able to work independently in a fast-paced environment.
- Collaborative and adaptable, with a solutions-oriented mindset.
- Respectful and culturally aware, able to engage diverse creator communities and audiences.
- Detail-focused and reliable, committed to delivering high-quality work and protecting brand integrity.
Company Industry
- Retail
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Senior Influencers Specialist
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