Senior Manager - Brand and Marketing (Land)

The Red Sea Development Company

Responsibilities:

• Support the Associate Marketing Director to deliver the fully integrated brand and communications strategy, informed by the overall ambitions of the Red Sea Global business. Inspired by local, regional and global customer insight and understanding.
• Activation of always-on marketing, briefing in campaigns to the specific channel owners (PR, CRM, Social, Digital Marketing, Influencers) to maximize promotional opportunities across a complex eco-system.
• Delivery of specific multi-channel campaigns, continuously pursuing optimal impact and output in relation to all activity and spend.
• Aligning with Marketing Managers and General Managers, across the wider destination portfolio to collaborate on mutually beneficial campaigns for both Red Sea Global and Amaala.
• Management of brand partners and ambassadors, maximizing social reach and increase digital engagement.
• Co-ordinate photo shoots and manage content creators, to deliver the agreed marketing plan and minimizing any impact on their daily operations.
• Deliver the social content calendar, working with agencies and the Destination Marketing team to align on campaigns, as well as delivery of bespoke RSSE campaigns.
• Support the Destination Development stakeholders and hotel partners to produce on-brand creative collateral that converts brand experiences to sales. E.g. menus, brochures, content. Briefing the design team on requirements and ensuring an efficient, agile process between functions.
• Continuous consumer and market research, using insights to build into future campaign concepts.
• Work with the Digital and Social teams to gather monthly traffic data, utilizing the insights to evolve our plans and brief in future content or channel requirements.
• Support the Associate Marketing Director to secure marketing budget for activation of the RSSE campaigns. Track, report and analyze ROI of the expenditure, feeding into the wider Destination Development commercial insight reports.
• Support the Associate Marketing Director to deliver the fully integrated brand and communications strategy, informed by the overall ambitions of the Red Sea Global business. Inspired by local, regional and global customer insight and understanding.
• Activation of always-on marketing, briefing in campaigns to the specific channel owners (PR, CRM, Social, Digital Marketing, Influencers) to maximize promotional opportunities across a complex eco-system.
• Delivery of specific multi-channel campaigns, continuously pursuing optimal impact and output in relation to all activity and spend.
• Aligning with Marketing Managers and General Managers, across the wider destination portfolio to collaborate on mutually beneficial campaigns for both Red Sea Global and Amaala.
• Management of brand partners and ambassadors, maximizing social reach and increase digital engagement.
• Co-ordinate photo shoots and manage content creators, to deliver the agreed marketing plan and minimizing any impact on their daily operations.
• Deliver the social content calendar, working with agencies and the Destination Marketing team to align on campaigns, as well as delivery of bespoke RSSE campaigns.
• Support the Destination Development stakeholders and hotel partners to produce on-brand creative collateral that converts brand experiences to sales. E.g. menus, brochures, content. Briefing the design team on requirements and ensuring an efficient, agile process between functions.
• Continuous consumer and market research, using insights to build into future campaign concepts.
• Work with the Digital and Social teams to gather monthly traffic data, utilizing the insights to evolve our plans and brief in future content or channel requirements.
• Support the Associate Marketing Director to secure marketing budget for activation of the RSSE campaigns. Track, report and analyze ROI of the expenditure, feeding into the wider Destination Development commercial insight reports.

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Policies, Systems, Processes, Procedures, Standards and Reports

• Support the Associate Marketing Director to deliver the fully integrated brand and communications strategy, informed by the overall ambitions of the Red Sea Global business. Inspired by local, regional and global customer insight and understanding.
• Activation of always-on marketing, briefing in campaigns to the specific channel owners (PR, CRM, Social, Digital Marketing, Influencers) to maximize promotional opportunities across a complex eco-system.
• Delivery of specific multi-channel campaigns, continuously pursuing optimal impact and output in relation to all activity and spend.
• Aligning with Marketing Managers and General Managers, across the wider destination portfolio to collaborate on mutually beneficial campaigns for both Red Sea Global and Amaala.
• Management of brand partners and ambassadors, maximizing social reach and increase digital engagement.
• Co-ordinate photo shoots and manage content creators, to deliver the agreed marketing plan and minimizing any impact on their daily operations.
• Essential Skills and Qualities:

• Strong analytical prowess
• Formidable creative flair
• Comprehensive organization skills
• Strong communication skills
• Intuitive customer understanding
• Good knowledge of current off and online marketing techniques
• Ability to work effectively in a multi-cultural team, working proactively to create a collaborative environment.
• Unyielding commitment to excellence.
• An entrepreneurial and self-motivated orientation.
• The candidate must be fluent in both written and spoken English; the ability to communicate in Arabic is a distinct bonus.
• The ideal candidate will be a positive and proactive individual with an outgoing, charismatic, and approachable character.
• Must be proficient in Microsoft Office with a strong understanding of Microsoft Excel, PowerPoint, and Word.