Senior Manager, Marketing Majid Al Futtaim

ROLE SUMMARY
The Senior Marketing Manager will mainly be responsible for the Marketing performance of the assigned asset(s) including reviewing asset-level budgets, implementing the marketing strategy defined by AMBU Corporate Marketing and overseeing and supporting the Mall Marketing team

ROLE PROFILE

• Marketing Strategy & Planning: Review, approve, and align asset-level marketing calendars and campaigns with corporate guidelines, ensuring consistency and compliance.
• Budget Management: Develop and manage the annual marketing budget, ensuring team adherence and timely implementation within budgetary limits.
• Campaign Execution & Innovation: Implement and oversee marketing initiatives (e.g., loyalty programs) to drive footfall and spending, collaborating with retail partners for tailored, measurable campaigns.
• Agency & Partner Relations: Lead and manage external agency relationships, ensuring effective briefing, negotiation, and alignment with brand strategy and KPIs.
• Stakeholder Communication: Maintain strong communication with tenants, sister companies, and internal teams; relay COE directives and escalate issues when necessary.
• Brand & Compliance Alignment: Ensure all local campaigns comply with corporate brand guidelines, adapting for market specifics and aligning with shopper experience goals.
• Team Leadership & Development: Mentor and develop the marketing team, conduct performance reviews, identify talent, and foster a collaborative, transparent work environment.
• Audit & Performance Monitoring: Resolve audit findings promptly, collaborate with Mall Managers on improving NPS scores, and ensure operational excellence in all marketing activities.