Senior Manager, Media

CocaCola

Key Responsibilities

• Develop annual and campaign-specific media strategies across all brands and categories.
• Partner with Marketing and IMX to translate brand strategies into effective and connected media plans.
• Lead connections planning across paid, owned, earned, and shared touchpoints.
• Ensure media plans reflect consumer journey insights, brand priorities, and market realities.
• Ensure strategic alignment with OU (Operating Unit) Media & Connections guidelines.

2. Digital & Precision Marketing Leadership

• Drive digital acceleration across platforms (social, programmatic, video, search, e-commerce, creator ecosystems).
• Lead adoption of precision marketing, data-driven targeting, and AI-enabled optimization tools.
• Partner with Insights & Data teams to build strong audience strategies and signal-based media planning.
• Ensure strong measurement frameworks are in place (pre/post testing, digital analytics).

3. Media Investment & Performance Optimization

• Oversee media investment governance and ensure efficient allocation across brands, categories, and channels.
• Partner with agency teams to track, optimize, and report on media performance.
• Drive a culture of test-and-learn across touchpoints (creative variations, audience segments, formats).
• Ensure excellence in brand safety, viewability, reach quality, and fraud mitigation.
• Support Franchise in building the case for investment, optimization, and ROI improvement.

4. Agency Leadership & Ecosystem Management

• Serve as the day-to-day leader for media agencies, ensuring high-quality strategy, planning, and execution.
• Lead agency briefing, evaluation, performance reviews, and capability development.
• Ensure tight integration between creative, media, digital, and content partners.
• Leverage global and OU media partnerships (platforms, publishers, data partners).

5. Integration with IMX, EPICS & Campaign Planning

• Work with IMX Leads, EPICS, Design, Shopper, and Brand teams to build end-to-end connected experiences.
• Ensure media amplifies creative ideas and brings brand platforms to life meaningfully.
• Align media activation with IMX flywheel, ABP, and campaign operating rhythms.
• Ensure consistency and coherence across touchpoints digital, TV, audio, social, influencers, and commerce.

6. Capability Building & Modern Marketing Enablement

• Build media capability within the Franchise Marketing and bottler teams.
• Deploy OU and global media tools, training, and frameworks.
• Champion modern marketing practices such as:
• First-party data adoption
• Precision marketing
• Dynamic creative optimization
• AI-enabled media planning
• Rigorous measurement and attribution
• Foster a culture of curiosity, innovation, and performance-driven media thinking.

Success Measures

• Media plans that deliver strong brand growth, penetration, and consumer connection.
• Increased effectiveness and ROI of media investment across the Franchise.
• Strong adoption of precision, digital-first, and data-driven media practices.
• High-quality integration of media within IMX campaigns and brand strategies.
• Improved audience reach quality, brand safety, and media performance KPIs.
• Strong alignment and capability uplift across Franchise and bottler teams.
• Effective partnership management with agencies and media platforms.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design