Senior Manager Of Integrated Marketing

Beyond ONE

In this role, you will:

• Lead the end-to-end integrated marketing strategy fora global audience across brand, acquisition, and lifecycle initiatives.
• Partner with group brand, digital, and commercial teams to ensure local campaigns are aligned with global strategic priorities.
• Oversee 360 campaign execution across ATL, BTL, digital, retail, and owned media environments.
• Manage and coordinate with creative agencies, media buyers, and production vendors to deliver impactful campaigns.
• Serve as a bridge between the commercial and brand teams ensuring that business objectives are reflected in marketing plans and positioning.
• Track KPIs, analyze performance, and optimize based on consumer insights and learnings.
• Provide leadership to agency and internal marketing team members, creating clarity, accountability, and collaboration.
• Support cross-market knowledge sharing, contribute to shared campaign frameworks and help scale regional best practices.

Qualifications & Attributes

Education: Bachelors degree in marketing, Communications, Business Administration, or related field.

Technical Skills

Must-haves:

• Strong understanding of brand strategy, campaign development, media planning, and marketing analytics.
• Experience with customer segmentation, channel mix optimization, and budget management.

Nice-to-haves:

• Familiarity with Martech tools, CRM platforms, and performance marketing concepts.

Unique Attributes

• Thrives in high-growth, ambiguous environments.
• Collaborative by nature, able to align cross-functional teams toward a shared goal.
• Highly organized and results-focused with strong storytelling and presentation skills.